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Meet The Team

Dedication. Expertise. Passion.

Black Tide is powered by a diverse team of professionals whose backgrounds span music, fashion, creative media, collegiate athletics, recruiting, legal, and the NFL. This multidisciplinary foundation allows us to approach athlete development, brand building, and career management from every angle. By combining real-world experience with industry insight, our team operates as a unified group built to support athletes on and off the field—making Black Tide a well-rounded, strategic, and dependable organization.

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CEO & Founder

Danny Lockhart

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Sports Attorney & Agent

Robert Ford

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General Manager

Ismael Soto

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Sports Attorney & Agent

Kanani Ford

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